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End of Season Sale
Tactical gear drop – up to 50% off online & in store – while supplies last.
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Alpha Industries: Exclusive Collabs Explore Alpha Industries collaborations—military heritage redefined with bold, modern edge. From updated classics to exclusive statement pieces, each collab unites Alpha’s legacy with world-class innovation. See the latest drops here. SHOP NOW
For Spring/Summer '25, Alpha Industries launches Operation M.O.D – the latest chapter of the Ultra Violet collection. Designed for maximum versatility across any terrain, this drop merges military precision with uncompromising aesthetics – whether you want to blend into the background or make a statement. SHOP NOW
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Editorial
Alpha Industries x Patta: A Conversation with Patta's Co-Founder "Gee"
In this exclusive conversation, we sit down with Gee, one of the creative forces behind the Amsterdam-born label, to talk about roots, resilience, and the strength of community. [...]
“Alpha Industries is a brand that pushes Military styles. Historically seen, these styles were always adopted and were kind of staples in hiphop style and fashion. So it's very logical that Alpha was a brand of choice by many hiphop lovers.”
Vincent van de Waal, Patta
Read full story
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Your mission starts here
ALPHA INDUSTRIES EUROPE
OFFICIAL U.S. DEFENSE DEP. CONTRACTOR
EST. OCTOBER 1959
