NEW SEASON. FRESH GEAR.
New gear is locked and loaded. Fresh colors, refined details, and iconic silhouettes –
the new Fall/Winter '25 collection is mission-ready.
Available online, in app and in store.
New outerwear styles
Classic silhouettes - fresh colors
Alpha Industries: Exclusive Collabs Explore bold new takes on military heritage. From updated classics to limited-edition statements, each collab merges Alpha’s legacy with fresh perspective. See the latest drops here. SHOP NOW
Alpha Industries’ Ultra Violet collection is built for maximum versatility. Merging military precision with bold design and high-end finishes, it adapts to your environment — whether you want to blend in or stand out. SHOP NOW
You are the most important member of the Alpha Squad. To stay connected, be sure to follow us on our social channels. READ MORE
Editorial
Alpha Industries x Patta: A Conversation with Patta's Co-Founder "Gee"
In this exclusive conversation, we sit down with Gee, one of the creative forces behind the Amsterdam-born label, to talk about roots, resilience, and the strength of community. [...]
“Alpha Industries is a brand that pushes Military styles. Historically seen, these styles were always adopted and were kind of staples in hiphop style and fashion. So it's very logical that Alpha was a brand of choice by many hiphop lovers.”
Vincent van de Waal, Patta
Read full storyYour Mission Starts Here
ALPHA INDUSTRIES EUROPE
OFFICIAL U.S. DEFENSE DEP. CONTRACTOR
EST. OCTOBER 1959
